Magazine relaunch • Switzerland

A new look for Schöner Wohnen Switzerland

Welcome to the redesigned Schöner Wohnen Schweiz! We harnessed the spirit of new beginnings that comes with the start of each year and gave the Swiss edition of the magazine a makeover: it has new fonts, new colors and a new visual concept to better suit current issues.

Art director Aysun Ergez was the brains – and eyes – behind our new appearance. She designed the pages in such a way that they are visually appealing, easy to read and present all the information well.

A relaunch is both easy and difficult. Easy in the sense that, in everyday newsroom life, journalists and editors are used to dealing with an endless flow of new stories and, as a result, finding novel ways of representing them. And difficult because the look had to be updated to better suit the changing habits of readers yet structured in such a way that it was still compatible with standard formats. Magazine making may be an art, but the magazine is not an art project. Rather, it is the product of a highly skilled craft.

By the way, this was not our first magazine revamp. Flash back to 2014, when Stephanie Ringel Media had the opportunity to completely rethink the Swiss parenting magazine Fritz+Fränzi. Since then, the magazine has continuously gained readers. We think it may have had something to do with the new concept and magazine structure we implemented at the time – and above all with the brilliant work of editor-in-chief Nik Niethammer and his team.