Meaningful collaborations • Zurich Design Weeks

Influencer Relations

Many companies in the furniture sector are joining forces this September at Zurich Design Weeks: they are putting on joint exhibits and organizing shared events. Which opens up communication opportunities. But when are collaborations truly meaningful?

As in the case of love: 1 + 1 is greater than 2. In meaningful collaborations, people and brands can come together and combine their savoir-faire and work ethic. They can be in the same industry. Or – often more exciting – come from different sectors.

And yet: Just being together is not enough.

Today’s communication requires a taking different approach to storytelling – and using the results in a targeted way in corporate communications, PR projects, events or off-the-record talks.

How can it be done?

We’d be happy to present our best cases to you in person upon request.