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Duravit AG
In the bath with Philippe Starck
The task
Bathroom experts Duravit AG wanted to produce a special publication on the bathroom as a living space. The aim was to present innovations, trends and the stars behind the products.
Our solution
The Duravit Group, with subsidiaries all over the world, is among the leading manufacturers of bathroom ceramics, furniture and accessories. It has been working for years with renowned designers, such as Matteo Thun, Cecilie Manz or Philippe Starck.
We chose the new bathroom collection by Philippe Starck as the starting point for the 24-page special issue. A superstar in the design world, Starck’s work sets standards for the industry. In addition to visiting and conducting an in-depth interview with him, we explored trends and service information around the question: What makes an ideal bathroom?
Duravit AG relied on our journalistic competence and design knowledge, as well as the publishing experience of Gruner + Jahr. The special issue was printed in a large run and distributed by the German edition of Schöner Wohnen magazine.
Collaborative special issue
