On black

The task

In 2022 Electrolux was seeking a fresh vision for publicizing their new Matte Black range. And we were invited to develop and implement a content strategy for the latest color option.

Our solution

One of our greatest assets is our large network, which we drew on to find the right partner for our client. This collaboration brought together material expertise and product expertise to create an attractive content campaign.

Together with Electrolux, we visited the Atelier Oï design studio on Lake Biel and, over the course of a day, moderated conversations about materials and colors. The content we prepared was used by Electrolux in its internal and external PR work.


Conversing at eye level

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