“Swiss Precision Furniture”

The task

The Swiss design brand Wogg is known, among other things, for its sophisticated furniture that uses innovative sliding-door systems. On the occasion of the Salone del Mobile in Milan, Wogg asked us to develop and implement a storytelling campaign alongside the market launch of a newly patented sliding-door mechanism. We also performed consulting and content creation services in product and brand communication.

Our solution

Since the 1980s, Wogg has been helping write design history with its technologically innovative furniture designs. The company culture is shaped by creative people from the fields of art, advertising, design and architecture. Wogg is avant-garde. Its products are visionary.
We took these characteristics as the starting point for creating a mix of visual communication and corporate publishing. A number of the company’s classic pieces were shown in a fresh light in tandem with the roll-out of the new W75 collection by creative director Christophe Marchand.

In a second stage, we developed a brand promise to go along with the logo to highlight the company’s innovative competence and loyalty to its origins: “Swiss Precision Furniture”.
We set up an agile, external newsroom for text, graphics, photography and film to support the company’s creative director.

Interested in reading our foreword to the 2021 collection catalogue? Click here for more

www.wogg.ch